Ink or Swim Tattoo is an award-winning tattoo and piercing studio based along the historical Lincolnway corridor in Valparaiso, Indiana. From day one, we set out to create a safe, clean, and friendly environment for your permanent skin art and jewelry. We don't want clients worrying about shoddy equipment, tight quarters, or pushy crew at Ink or Swim; here, you're treated like family.

Much like the high-end salons co-owner Kerri managed prior to owning the shop, your experience at Ink or Swim will be above and beyond your expectations in every facet. We only use industry-leading suppliers and products from start to finish, and our team of artists and piercers is the best you'll find anywhere. But don't take our word for it - check out our 100% 5-Star Facebook reviews and our work on Instagram.

Commitment to Community

A major part of our commitment to excellence is to be positive pillars of the Valparaiso community. Before we opened, Ink or Swim joined the Valparaiso Chamber of Commerce where our membership is the first and only for a tattoo and piercing business ever in Valparaiso. We are also involved with the local art scene, hosting artists inside our walls through the year Pop Up Valpo art show. On top of it all, we firmly believe in redefining the expectations of our clients and our community - we want to prove the tattoo and piercing world isn't a scary place. 

We aren't the only shop in town, but we definitely want to be the best and, most importantly, your favorite.

So...Who is Ink or Swim?

Who does Ink or Swim service?

At Ink or Swim we regularly tattoo people from around Northwest Indiana and the Midwest, and have clients from as far away as Seattle and Miami. Our clients come from all walks of life and ask for all different kinds of tattoo styles and subject matter. Our artists will tattoo just about anything you want on your body, however at the shop we do reserve the right to not perform certain tattoos based on their subject matter and/or their placement on any client’s body. In most situations we will gladly provide alternatives and work with you to ensure all parties are satisfied.

For questions about minors receiving tattoos or piercings, please visit our FAQ page, or contact the shop directly.

Inside our walls, there is absolutely zero tolerance of any discrimination by employees, artists, or anyone else based on creed, disability, gender, gender identity, marital status, nationality, race, religion, sex, or sexual orientation. 

If you have any questions please feel free to call us at 855-INK-SWIM // 855-465-7946, or send an email to All consultations are totally and completely free, we want to help you take your idea and make it into a beautiful, lasting body art!